Commercial & Corporate Photography
Commercial and corporate photography is used by businesses and organisations to communicate credibility, professionalism, and trust across marketing, reporting, and corporate communications.
This service is designed for companies that require high-quality imagery created specifically for professional and commercial use, rather than personal or consumer photography.
What Commercial & Corporate Photography Is Used For
Businesses commission commercial and corporate photography for a wide range of professional applications, including:
Company websites and digital marketing
Annual reports and investor communications
Advertising and promotional campaigns
Editorial and media features
Internal communications and staff profiles
Tender submissions and corporate documentation
Commercial photography focuses on clarity, consistency, and suitability for real-world business use.
How Commercial Photography Differs From Other Photography
Commercial and corporate photography differs from consumer photography in several key ways:
Images are created with defined business objectives
Usage rights and licensing are clearly specified
Shoots are planned around operational constraints
Deliverables are designed for long-term professional use
This ensures businesses receive imagery that can be confidently used across multiple platforms and contexts.
Typical Commercial Photography Projects
Common commercial and corporate photography projects include:
Corporate portraits and executive headshots
Workplace and operational imagery
Branding and marketing imagery
Editorial and publication photography
Environmental portraits and lifestyle content
Each project is scoped based on usage requirements, subject matter, and delivery needs rather than generic packages.
Planning and Workflow
A professional commercial photography project typically involves:
Pre-shoot planning and briefing
Location and access coordination
Structured shot lists aligned with business goals
Efficient on-site execution
Post-production and final delivery
This approach minimises disruption while ensuring consistent, reliable outcomes.
Usage Rights and Licensing
Commercial photography includes licensing that defines where and how images can be used.
Usage may include:
Websites and digital platforms
Print materials
Advertising campaigns
Editorial publication
Internal communications
Clear licensing ensures businesses can use imagery confidently and compliantly.
Experience Working With Businesses
With more than 20 years of professional experience, Matt Shearer has worked with businesses, organisations, and government clients across Australia.
This experience includes working in active workplaces, coordinating with multiple stakeholders, and delivering imagery suitable for professional and commercial use.
Learn More About Commercial Photography
For a detailed explanation of how commercial photography works, including pricing factors, usage rights, and how businesses choose photographers, see:
Commercial Photography in Australia: A Practical Guide for Businesses
