Commercial Photography for Social Media Content

Two girls drinking wine on a sofa

Commercial photography for social media focuses on creating professional imagery commissioned by businesses for use across digital and social platforms.

This service applies the same planning, production, and professional standards as other commercial photography work, with imagery tailored for online use rather than print or long-form publication.

Social media content photography is delivered as part of broader commercial photography services, with imagery created specifically for use across digital and social platforms.

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How Businesses Use Photography for Social Media

Businesses commonly use professionally commissioned photography for social media to support:

  • Brand visibility and consistency

  • Product and service promotion

  • Campaign launches

  • Event coverage

  • Ongoing digital communications

Rather than casual or ad-hoc imagery, commercial photography for social media provides businesses with reliable, reusable assets aligned with their broader marketing strategy.

How This Fits Within Commercial Photography Services

Social media imagery is produced as part of broader commercial photography services, with planning based on how images will be used across platforms.

Photography is commissioned with consideration for:

  • Aspect ratios and formats

  • Visual consistency with existing brand assets

  • Longevity beyond single posts

  • Integration with other marketing materials

This approach ensures imagery remains useful beyond short-term trends.

Planning and Execution

A typical social media–focused commercial photography project involves:

  • Pre-shoot planning and briefing

  • Clarifying usage requirements and platforms

  • Structured shot lists aligned with campaign goals

  • Efficient on-site photography

  • Post-production and delivery optimised for digital use

The emphasis is on producing flexible image sets that can be used across multiple channels.

Girls at vineyard
Boys in fancy dress event
Dancing on an outdoor stage
couple enjoying wine
girls giving cheers
Girl at lunch laughing
a couple holding baby and smiling
Girls in the sun drinking wine
Two women sitting outside, one wearing a beige hat and white outfit, the other in a light dress, with greenery in the background.
A group of people sitting on outdoor patio furniture at a winery, with two women smiling and chatting. A man in casual attire is interacting with them, possibly taking an order. Wooden wine barrels and a scenic landscape are in the background. There

Who This Service Is Suitable For

Commercial photography for social media is suited to:

  • Businesses running planned marketing campaigns

  • Organisations requiring consistent digital imagery

  • Hospitality and venue operators

  • Brands launching new products or services

This service is not intended for influencer content or casual social posting, but for professionally commissioned business use.

Experience With Commercial Digital Content

With over 20 years of professional experience, Matt Shearer works with businesses to deliver commercial photography suitable for a range of uses, including digital and social platforms.

This experience ensures imagery is produced efficiently, with a clear understanding of business objectives and usage requirements.

Related Commercial Photography Services

For a broader overview of professionally commissioned photography for business use, see:

Commercial & Corporate Photography

Enquiries and Project Discussions

Projects are scoped based on usage requirements, deliverables, and intended outcomes.

If you would like to discuss a commercial photography project that includes imagery for social media use, get in touch to outline your requirements.

A woman in sunglasses and a red sweater enjoying a glass of wine at an outdoor setting with a scenic vineyard landscape in the background. A wooden table in front of her has a platter of snacks, including grapes and cheese.
Lifeguard at local pool
Lesson in progress sign
Plate of food at winery
Three bottles of sake and three sake cups on a wooden table outdoors with a scenic vineyard landscape in the background under a blue sky.
White teapot, cup, and saucer with a blue bowl and spoon on a wooden table outdoors.
Two motorcycles parked in front of a vintage-style tourist hotel, with two people sitting on benches outside.
Close-up of two "Two Rivers" wine bottles on a counter with people in the background.
A charcuterie platter with assorted cheeses, grapes, crackers, olives, pickled vegetables, cured meats, and breadsticks on a wooden table with glasses of white wine.
Country town railway station